Following huge success at the last edition, Verona is doubling up appointments dedicated to golf: as of 2012, the Italian Golf Exhibition (SIG), owned by VeronaFiere and organised by Golf Town, will host The International Golf Tourism Bourse; this exhibition intends to valorise golf as a tool for local area promotion and development, as well as to strengthen Italy’s image and hospitality. The Italian Golf Exhibition is scheduled next 24th-27th February 2012 alongside Vivi La Casa and Country Life to expand the offering for final consumers. Facts and figures at the last edition confirm that Verona has become the landmark for golf enthusiasts: more than 6,000 visitors/day, 150 exhibitors and at least one thousand brands generating turnover for 30% of companies, many of which from other parts of Europe and even other continents. The Exhibition, in short, is an appointment certifying the growth of golf as a sport that also encourages investments and opens new markets. Not to mention new projects, thanks to continued collaboration with the Italian Golf Federation which has renewed its patronage with a view to further development. Read more

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